Nahalat Yitzhak · Totseret HaAretz 3-5
The North Tower is the residential tower of EAST&TLV: 40 floors and 348 residential units, from compact 2-room apartments to 5-room homes and penthouses.
- 40 floors
- 348 residential units
- 2 to 5 rooms and penthouses

Key facts
- Building
- EAST&TLV North TowerPart of the two-tower EAST&TLV programme in Nahalat Yitzhak.
- Address
- Totseret HaAretz 3-5, Tel Aviv
- Floors
- 40eastand.co.il, Tidhar and Weiss Group. BSRE’s Hebrew page lists 42 floors for the programme’s north tower.
- Use
- Entirely residentialeastand.co.il.
- Residential units
- 348Tidhar.
- Apartments
- From 2-room apartments to 5-room homes with a family corner, and penthouses with urban viewseastand.co.il. Room counts follow the Israeli convention, where the living room counts as a room.
- Ground floor
- RetailWith underground parking and service areas (Tidhar).
- Developers
- Blue Square Real Estate, Sufrin, Weiss, GF Real Estate, Bolthaup
- Contractor
- Tidhar
- Architect
- Yaski Mor Sivan (MYS Architects)The firm behind Akirov Towers, YOO Tower and Electra Tower (Tidhar).
- Planning
- Plan TA/3871, “Motorola compound”Published for validity in Reshumot on 26 August 2015 (Tabanow).
- Status
- Under constructionBSRE, eastand.co.il and Tidhar. The delivery date is not confirmed here.
Apartment models
The project website names these models for the North Tower. Sizes and layouts are in the sale documents; we do not reproduce them here.
| Rooms | Models named by the project |
|---|---|
| 2 rooms | C1, C2 |
| 3 rooms | A3, A4, B1–B2 |
| 4 rooms | A5, A6, D3 |
| 5 rooms | F3, F4, plus penthouses |
Watch: Welcome to EAST&TLV

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The tower and its surroundings
Photos by our team on site around the two towers: the bronze-toned entrance frame, the plaza with its lily pond and the garden at the foot of the towers. The skybridge between the two towers is visible above.




Photos taken during construction.
Location
EAST&TLV stands in Nahalat Yitzhak, east of the Ayalon Highway near the HaShalom interchange, close to HaShalom station and to the main roads toward Highways 4 and 6. The Nahalat Yitzhak page covers transport, parks, schools and services around the project.
Interested in the North Tower?
Ask our team about the tower, or check what you could borrow with our mortgage calculator.
Sources
- Blue Square Real Estate (BSRE), &EAST project page (bsre.co.il/projects/east/).
- EAST&TLV project website, eastand.co.il.
- Tidhar, EAST&TLV, Totseret HaAretz (tidhar.co.il).
- Tabanow (Taba Achshav), plan TA/3871, Totseret HaAretz 5.
- Project TLV, Totseret HaAretz 3-5.
- Weiss Group, East& (access and transport notes).
Sources consulted on 30 September 2026. Where sources differ we say so; we have not added figures of our own.
Photos were taken by our team on site during the works; scaffolding, fencing and other construction elements may be visible. Project information comes from the developers’ and public sources listed above, is for general information only and is not an offer. Floor plans, finishes and delivery are set by the sale contract. Tel Aviv Apartment is not the developer of this project.